DesignStudio Internship Promotion

+ Project Information

Senior thesis project devoted to exploring New York City by being purposefully lost in order to discover the unexpected that self-evidently defines the multifaceted city

Creative Direction: Peter McClelland, Sean Barrett
Design Technologist: Justin Rands

- Identity Design

- Web Design

- Motion Graphics

As an intern at DesignStudio, I worked on an internal project with creative directors to create a set of graphics that will be applied to the promotion of an upcoming summer internship program.

In order to draw an attention from talented future designers, I came up with graphic representation that stands out amongst other design internship advertisements. It is also important to interpret what DesignStudio is with a compelling visual language.

After planning out the whole framework, broken into specific touch points, I worked on systemised the logo for the internship program. The derivative identity system is implemented in a way that hands out information on different media including social media, website, and posters.

DSSF Internship Promotion, Sunghoon Kim
DSSF Internship Promotion, Sunghoon Kim
DSSF Internship Promotion, Sunghoon Kim
DSSF Internship Promotion, Sunghoon Kim
DSSF Internship Promotion, Sunghoon Kim
DSSF Internship Promotion, Sunghoon Kim
DSSF Internship Promotion, Sunghoon Kim