Lost In New York City

+ Project Information

Senior thesis project devoted to exploring New York City by being purposefully lost in order to discover the unexpected that self-evidently defines the multifaceted city

- Identity Design

- Editorial Design

- Web Design

- Information Design

- Motion Graphics

"You are a New Yorker when what was there before is more real and solid than what is here now. You start building your private New York the first time you lay eyes on it.”
- Colson Whitehead, The Colossus of New York

Lost in New York City, a senior thesis project at Parsons, is a personal reflection of my experience about arguably the most popular yet overrated city, New York City. The big urban area is brimming with spectacles; it fascinates, and overwhelms you simultaneously. Particularly, if one is either an outsider or newcomer to the big city, it becomes more difficult to handle the perplexing feeling that the enormous city keeps imposing on its inhabitants.

Likewise, this project was kicked off from my personal perplexity I had after moving to New York that made me wonder if I would be ever able to fit in this overly crowded and dazzling environment. For instance, lots of touristy spots exemplify the grounds of disillusioned notion since they appear to be predictably the same images portrayed on various forms of media. Once the sense of confusion settled down, my experience developed into an attempt to reveal an authentic side of New York that symbolizes itself more genuinely other than how Empire State Building or Times Square do. Rather than following after any sort of conventional guides to glittering spectacles unconsciously, an alternative way to document and narrate the city I have discovered from my point of view made the city more enjoyable to me.

What Whitehead underscores in his book is the importance of defining a place where you belong based on individual discovery with self-awareness. In this regard, being a flâneur, an observer in French, is a useful practice in terms of consistent development of individuality that prevents one from being swept away by a sense of anxiety in a gigantic city. Ultimately, the project is the outcome of subjective observation through flâneur’s eyes as a means of identifying New York and purposefully seeing the city from one’s own perspective.

Lost In New York City, Sunghoon Kim
Lost In New York City, Sunghoon Kim
Lost In New York City, Sunghoon Kim
Lost In New York City, Sunghoon Kim
Lost In New York City, Sunghoon Kim
Lost In New York City, Sunghoon Kim
Lost In New York City, Sunghoon Kim
Lost In New York City, Sunghoon Kim